In less t
han a decade, the Web has become
the medium of choice for busy baby boomers and their children. In search of news, information and advertising, almost two-thirds of all adults in the Rock River Valley access the Web -- and these Web users are educated and affluent. Almost three of four adults 18-34 and 35-54 are past-month Web users; almost half of adults over 55 are regular surfers. And when those educated, affluent adults seek a local Web site, their choice is overwhelmingly rrstar.com. Rrstar.com reaches three times as many users everyday as its closest local competitors.
Rrstar.com weaves strong local news content, including sports, business, community and entertainment information, into a deep, broad and constantly updated 24-7-365 Web site. Specialty sites, like BusinessRockford.com, HealthyRockford.com, go.rrstar.com, and RockfordWoman.com, add significant readership for those who want in-depth local news coverage. Rrstar.com connects your business with 127,303 adults every weekday, and with 170,323 every Sunday. Although rrstar.com users are also loyal Register Star subscribers, rrstar.com reaches three percent of local adults who do not read the newspaper. That represents thousands of adults who need to see your message -- and who will see it only at rrstar.com.