Our Market Survey

In the spring of 2008 we commissioned a market survey to get a current profile of the community and our readers. We wanted to know what they liked, how we helped them and how we could serve them even better

The questions, methodology and results are reviewed and approved by the Audit Bureau of Circulation (ABC).  We contracted with an independent firm to conduct the survey in line with the strict ABC rules.  We exceeded the minimum number of completed surveys required for our size market. To get an accurate picture of our readers and community, the demographc profile of respondents matches up with the demographic profile of the area.

Click on any of the links below to see our exciting results!.   We are very pleased to have audited documentation showing that we reach 80% of adults in the Rockford MSA each and every week.